Introduced myself to Brian and explained this years program to him. Brian said that his stores have the kind of customers who spend lots of money on both dark sweet and Rainier cherries, and he is looking forward to the start of the season. They have 5 stores which are all in upscale areas, so he has the demographics to move cherries. He believes that his customers will be particularly interested in the health aspect of cherries and asked me to send him the specific wording he should use in his ads to promote the healthiness of the cherries.