Met with Nate and introduced myself as the new NW fruit rep. Nate believes that cherries do drive profits and does plan to promote. He did mention that he thought that digital promotion was becoming more popular and he thought that print ads were being less impactful. He thought we should look at encouraging some of the digital promotions. Nate said that they have significant instore nutritional programs and was going to have their Health and Welness Coordinator Julie Greene contact us about nutritional information.