Roger was aware of the early season concerns with
Northwest. They are planning on running a late June ad.
In regards to large size chain in the Southern California area
they lead the pack in cherries sales per store. He is excited
that quality/row size will be good this season. He is signed up for
ad program and did not want to run a contest. As long as the
availability and quality is there they will sell cherries.
He is hoping to run ads $3.99 and less this season.
He appreciated our update and liked looking at our latest graph
curve with the upcoming July peaks. He has heard the season
will be finishing up earlier this season.