Ralphs: Brian and his boss wanted to know if Ralphs sells
the largest amount of cherries in the Southern California area.
Brian asked if we could run another mid-July Sales contest.
The contest will start the middle of July. Ralphs is in the middle
of their "new low prices" campaign. Other Kroger banners
are now mirroring the same campaign in other areas.
They have 16,000 followers on their facebook, which is being run
out of the Cincinnati office. Social media is a big initiative for
Kroger right now. The week of June 13th Ralphs was finishing running a $3.99 California cherry ad. They were one of 14 ads in the country as
the California crop was finishing up. Brian said movement was good. They also had California Rainiesr at $6.99lb.