I met with the Director of Procurement, Bene, and Buyers Paula and Ramiro. Bene said they are the largest Hispanic independent in the US. They have 45 stores in California, AZ and NV. They ran a 1 Day .97lb California Cherry ad May 23rd and sold a few trucks of cherries. I?m setting up El Super for the first time on an ad program. They were very interested in the list of suppliers. I showed them samples of our Hispanic POS. They are not going to use this season. At the right prices they can move cherries. They will move 4 to 1 ratio on cherries compared to conventional chains.