I had a meeting with Justin Heffernan. We talked about last years cherry sales and the importance of August ads. He felt his overall produce sales really benefited from his cherry efforts last year.He did try secondary displays and discussed the in-store competition for floor space spots. He really liked the presentation of the degree day charts. I recieved an email from him later in the day thanking us for the update I sent him. As his ads are 5-6 weeks out ,the timing of our crop, inorder to be a market leader is very important. He said he has full intentions to promote cherries very often this year.