I met with Dave Graf today and we went through all of our materials. After looking at the graphs, we discussed the timing of our crop and the possability of when Calif. would start. He got stuck with a Calif. promotion late in 2010 and had a bad taste left for late Calif. fruit. We spent a lot of time on looking at late season promotion and its value to him. We talked about the apricot deal and he felt supply was an issue last year. As he gets supplies from Caito, I suggested that he clues them in on his needs to advertise by early June to get them aware.