Call: 3211

Representative
artproduce@comcast.net
Fruit
Status
COMPLETED
External note

James Michael and myself met with Dan Werner. As Kroger centralized its merchandising and advertising for most of the country into their Cincinnati offices, there have been so many changes in the past year, to their structure that have redirected how they go to market. Our contact will be thrugh Dan Werner. We have been instructed to present an electronic file of a promotional news letter that Dan will OK and forward to his stores. They were extremely interested in the crop information that was presented especially, the materials James had available for review. Dan explained that last year, they mised their potential and were very interested in achieving maximum sales this year. They also feared that if our crop is late and the California crop ends early that the cherry display space at retail, may be used for some other commodity. The promotional/news letter or letters will help to remind their retail associates to the need of shelf space for the cherries as they peak.