Call: 3109
Account
Representative
artproduce@comcast.net
Fruit
Status
COMPLETED
Internal note
Mike announced that they have made a decision to market fruit that was more regional. He said that they wanted to use Southeast fruit in the Southeast and use Jersey fruit in the East and California in the rest of the company. He said that a decision not to use Washington fruit was made due to the lack of stores in the Nothwest and advertising simplicity due to their national ad format. We agreed that I should call with our stonefruit program in case something happens with the California crop.