Call: 3073
I met with Steve Kinishi and Paul Mariano and I presented all of the 2011 Cherry materials. We had a very in depth discussion about eating quality and presenting the customer with the best eating experience possible. They elected not to carry Chilean stone fruit this year as they felt it was not a good eating experience. Steve explained that they have 2 new format Super Pick & Saves, 3 Metro Markets and will have "4" Mariano's Markets this summer in Chicago. They requested materials for an upper management meeting to emphasize both red and Rainier cherries for this season. If our crop is right, we will see cherries as their main thrust of promotion. The call's timing was just right as they are in the process of planning summer merchandising for all groups of their stores. We will get back to each other for other materials.