This was my first call with Freshko. Dan is a very knowledgable Produce Director. Freshko focuses on the latino retailers and cost. They can move a ton of product and will promote items that are on deal. Their retailer pass on huge saving to their customers. Cherries have been tough to promote this season vs. last year. When the cost gets too high they will focus on other items: ex. Cantaloupe is a very good deal right now. Cost plays a huge roll and can be the difference between 6 loads or 2 pallets. They like to focus on 11 or 12 row cherries. But again the difference between $1.99lb and .99lb is huge for their group of retailers.