Fresh and Easy has 159 locations at this time. I met her at a store in Manhattan Beach. The California red cherries in bags were in bad shape. She said they also had clamshell, but they did not have any at this location. They had California Rainier on ad at $3.99lb. They are now pushing advertised produce in refridgeration at the front of the store. Munoz recently started handling the cherry category,. Previously it was being handled by Wild Rocket. Joanna mentioned they ran a $1.99lb red cherry ad the previous week. The sale went very well. She also mentioned California was offering great funding.

We discussed setting up demo program for the 1st week of July. This would go in their in-store demo kitchen stations. They did this with California and it was very successful. The cost will be a $1,000. Joanna said they already have 2-3 ads set for the Northwest.