Call: 2823
I met with Dick Hastings. He has assumed some additional merchandising responsibility and will also remain the Produce Director. When we went through our presentation materials, he was interested in the implications that the $28.00-$42.00 additional sales from cherry buyers included. I covered that with him and he looked to use that material. He works with Caito and I discussed my meetings with them. He felt that the communications will be a plus to move them into N/W fruit earlier. It will really help them to get moved into Washington apricots earlier. He was interested in the timing of the crop and said he will have to revisit his ad planner because our crop is coming earlier. This is the second year we are working with them and he said that we have made them more aware of the cherry sales potential and with the ad incentives, he is advertising cherries more than in the past. He has requested crop up-dates throughout the season to remind him to promote later.