Call: 2750
James and I met with Eric Droher. Eric explained the new direction that Target is taking in regards to their stores. They are converting many of their stores to include a larger presence of groceries, meat and produce. This could have a significant impact on the types of items that are sold in a prepackaged form such as clam shell cherries. We also discussed other merchandising possibilities such as secondary displays out-of-department. We visited one of the new concept stores and produce has a good sized area with a lot of possibilities for sales. Due to these departments not having scales, peaches, plums and nectarines will need packaging in order to display them and get them through the check-out. Target has been good supporters of Washington Stone fruit and this is an opportunity.