Discussed NW cherry Program with Mike Maguire. Mike can't wait to promote cherries this season. He felt the sales lost last year were because the cherry crop was late. So, Mike will promote weekly; if he uses them in a feature Market Basket will do 700,000 to 1 mill in cherry sales. He is getting updates from his suppliers on projected ship date.
Mike feels the bags work well for his customers and is happy with the results. He feels that for the early season he would like 1# bags to keep the price point down. He felt when you're at 5.99 a pound the customer is reluctant to purchase two pounds and the impulse sale is lost.
Market Basket will be very supportive of the year's crop.