Call: 2362
I met with Dan Bates and discussed the 2009 N/W cherry crop and what it can do for their retailers. A question in their minds is, how can they turn around the negative of last years' crop, in the minds of their retailers, so they can be very positive about a large crop this year. SuperValu lost a lot of dollars last year due to pricing issues, and they are not willing to put themselves into that position this year. The question is how aggressive will their customers be, after getting stung with higher cost fruit early last year. They were very pleased with our information and want to pump up their staff to promote heavily this year. They are ordering a lot of kits of our merchandising, to put it in the hands of their sales staff, to push cherries.