Met with Bill Jannoni the produce director at Donelean's and presented both the NW cherry and apricot program for 2009. Bill is going to support NW Cherry with heavy ad promotions for six weeks or more. They utilize upfront position during the short season and all have two secondary displays because of traffic flow in their department. This account is another account that just likes 10.5 row and larger, no small cherries * Quality sells says Bill *** He will also promote the health message, buy now freeze now * and Rainier Cherry Day * I will be ordering POS health tri-fold for his stores today.
Bill will do a couple ads on apricots ********* They are ready to sell * as Bill put it, just send the cherries we are ready to lock and load.
I told Bill that updates will be forwarded as they are sent to me on current cherry status.