Andrew and I spoke with Dominic Viglione on how we could work with BJ's in promoting NW Cherries. Currently, there are 180 stores with a few opening this year. Their weekly volume is around 5-6 million a week. Dominic is excited to promote cherries and grow the company's sales. We discussed different ways that we could work with BJ's program: a scan down with a set cents off price that would run for a specific time period, Instant redeemable coupon that his vendor could work with a set cents off coupon on the bag or possible demo's to have customer try the fruit especially Rainier cherries.

Andrew and I will follow up with Dominic after researching the best spend for both entities. Dominic is also going to try to get a space in one of their print vehicles to promote cherries at no cost to NW Cherry Commission.

He is excited about this season.