Call: 2257

Representative
neilgalone
Fruit
Status
COMPLETED
External note

Jack Salamon was presented the NW Cherry program for 2009. Jack is looking forward to promoting cherries this year. He felt with a good crop and lower pricing Shaw's would recover a tremendous amount of sales lost last year. Jack said, there is no one item that can equate to the dollar value of cherries. Shaw's will promote Rainier's.

Andrew Willis is going to work with the associate in charge of marketing to promote health benefits in eating cherries. Andrew will provide some graphics that may be needed to assist in the program.

Jack did say the fruit category has been soft and his sales have been down year to date. However, the veg. category was doing well.