Met with Art the Category Buyer at Wegman's and presented NW Cherry Program for 2009. I asked Art what NW Cherry could do to move more cases at retail. Art responded Wegman's is an Every Day Low Price operator and will aggressively promote NW Cherries for 7or 8 weeks.
He felt the advertising monies in the future would be a better spend on demos. He signed an intent to do demos. So, I need to know what allocation can be approved? Art and I discussed having dairy companies do smoothie or ice cream demos to offset the cost so more stores could participate.
Art and I talked about promoting the health benefits of eating cherries. He wants me to send to his office 150 bundles of 50 each of the Tri-fold on the health benefits of NW Cherries.
Wegman's is ready to promote; they realize the Dollar Value and contribution to profit in promoting the best item in June through August.