I met with Raul Gomez the Advertising Director for Superior. Superior is very interested in running a big program with Northwest next season. They are in the process of putting together in-store media programs for their stores. (TV Monitors) This would be a great idea for us to pilot with them next year.
I let him know about the current ad program we have going with Superior. Raul recently came over from Gigante and will be taking care of the Advertising Marketing for the #1 Latino retailer in Los Angeles. He also let me know that Superior has a huge cross over because of their great retails.