Latino retailer in Los Angeles. David was interested in advertising Northwest with funding. They like to use 11 1/2 and 12 row. He was getting ready for the Northwest switch. He mentioned Northwest was very smart to get more dollars from cherries, the item is in very high demand. He let me know they moved 1/2 million lb of California cherries this season in only 15 stores. They ran three weeks of .99lb ad and heavy volume. He was looking at running a $1.99 or $2.99 Northwest ad.