Very good appointment with Joe, talked about last year having been the best ever on cherries. They went to larger 10 1/2 row vs. 11 - 11 1/2. Also they have remodeled several of 40 stores (to be 41) and added refrigerated ends and displayed cherries.

Account didn't collect last year on 3 ads at $2.38, $1.48 and $2.98. All ads said Farm Fresh (SV private label). Joe said they would try to get logo or NW on this years ads. We also discussed peaches, the Missouri crop being wiped out and also Illinois they did in '06. He said they would probably do more WA. peaches/nectarines this year.