Call: 786
David Severn and I met with Fred Kasak of Whole Foods. Sumary of meeting:
-- Has been lining up deals with Northwest on specialty cherries. NWCG will develop special infromation pieces highlighting variety information and health for Whole Foods merchandising team.
Demos -- He interested in doing demos
Whole Foods will promote N.W cherries throughout the season, but has made plans to switch to BC cherries at the end of July.
One last note... Fred will be leaving for NYC at the end of May. He will manage Whole Foods stores in NYC.
David Severn and I met with Fred Kasak of Whole Foods. Sumary of meeting:
-- Has been lining up deals with Northwest on specialty cherries:
Here is the list of varieties he would like to see information on:
Chelan
Tieton
Crystalina
Sonata
Bing
Lapin
Sweetheart
Skeena
Regina
Index
Gebralter
Staccato
Rainier
Also if you have any information on Pie Cherries??.Monmoracy variety that would be great after 4 years of looking for a source in the NW we found on for this season?
Consequently, David is desigining a separate POS which encompasses all these unique varietals.
Merchandising: He will sell the unique varieties in bulk, other bings will be sold in bags.
Demos -- interested in doing demos
Whole Foods will promote N.W cherries throughout the season.
Primary objective -- promoting rare cherries
One last note... Fred will be leaving for NYC at the end of May. He will manage Whole Foods stores in NYC.