Rick Johnson intends to promote the Northwest cherries, as he did last year, however, he had a few complaints as to how it was handled last year. He would like an e-mail confirmation from David that they will receive their funds upon documentation of their in store promotional activity. This account does not run paper ads, but all in store. He gave me some figures:2005 season
Volume - 353,000 units
dollars - $2 million
He estimates moving 1 million lbs this season.
There avg. retail was $3.49 amd Avg. cost was $2.42
He has ordered all POS and plans to run an in store display on the health benefits and in August on freezing. Also, is going to see about linking thr Northwest Cherry consumer website from their website.