The Piggly Wiggly stores advertised cherries but not as aggressively as they would like to due to FOB costs. Due to the marketing and gross profit plan that the Piggly Wiggly retailers follow, they were not able to get retails low enough to meet or beat their competition. They used mostly 10 row cherries and did not want to sacrifice the quality to compete price wise in the ads. They used mostly bags for red cherries and clamshells for Rainiers. Rainiers showed very positive increases in sales this year