This account shows others how to sell cherries in the Springfield market. They are opening more stores -- this will help in ?06.<BR><BR>

Sales: Dollar/unit sales were plus vs ?04. They had a great sale on 9.5 row Bings from Sage, selling 6 times normal ad.<BR><BR>

Quality/Size: Not consistent, this may have to do with supplier (AWG), that looks at price as key vs. size/quality.<BR><BR>

Packaging: Did a little of everything, even ran a 11# wooden box and were happy with sales. Would like to see a smaller bag than 2.2 lb., this is something to address with this account?s supplier.<BR><BR>

Ad Program: Ran several ads. Would like to run demos in ?06 and improve on Rainiers volume. This account found out they can sell Rainiers in ?05.