Call: 546
Account
Representative
tlspls@charter.net
Fruit
Status
COMPLETED
External note
Sales numbers through 8/5/05:<BR><BR>
Bings: 2004/55,174 -- 2005/56,747<BR><BR>
Rainiers: 2004/7,474 -- 2005/7,817 <BR><BR>
Quality: Excellent size and quality.<BR><BR>
Pricing: Higher cost and retails.<BR><BR>
Packaging: Ran 2.2 lb. bag and 3 lb. clam. Large clam hurt 2.2 lb. bag because price per lb. was so much better on 3 lb. In hindsight, should probably not offer both at same time.<BR><BR>
Problems: Had a number of trucks loaded 2-3 days late. Ads were in place and stores shorted fruit.<BR><BR>
Ad Program: Ran several nice ads, most said Stemilt, not NW or Washington. They did run profile on Stemilt saying it was located in Washington. They ran health info with every ad.