Call: 133
Brown and Cole has a new Director of Produce Operations. Rene Perez comes from K-Mart Food Stores where he was a Produce Director. He came to the K-Mart operation through their Alaska division. He is familiar with cherries, thinks they are a great item to push and plans to promote them at the level to qualify for NW Cherry ad incentives. He also has had a good experience with WA apricots in the past and plans a full season long promotional program for them as well
Rene Perez is a real nice guy and interested in improving the produce performance at Brown & Cole. It will be interesting to see how he does. My impression is that he is a little soft for the job, but he is very supportive of our program. He wants to come on the cherry tour, wants to run the ads and will push the WA deal hard all summer.