Call: 131
Albertsons has shifted their merchandising and marketing program to Boise for the Inter Mountain Divisions i.e. Portland, Boise, Salt Lake, Phoenix and Denver. The person in charge for these divisions is Jim Frank. The new director of the Portland Distribution Center is Russ Garnett. Russ has been at the Portland operation for a long time and this is a well deserved promotion for him.
Russ tells me they are planning to push cherries harder this year. He is in full support of the Albertson?s big push right after the 4th. They plan to advertise cherries. While the ad plans are under the direction of Jim Frank, both he and Kit Shields will have input. He thinks cherries are a great item to push. They had a good year on WA apricots last year and plan to repeat this season.