Call: 129
Kroger plans to feature cherries throughout the season. They would like to put special emphasis on Rainiers as well as soft fruit. NWCG is working with all division merchandisers.
Rick Edwards is pushing divisions to feature cherries. They would like to run an ad every week during the peak season. He sees no problem in asking for 5 ads. He actually wanted to use one of the ads to feature Rainiers, but it would be confusing because field reps are already in the market place. He was glad we had a bonus for Rainiers. He also approved use of the bin strop POS and encouraged us to offer it to divisions. They may allow as many as six marketing people to attend our NW Cherry tour. Reggie will decide this next week. They have all their merchandisers in next week. They also may be going away from the euro box, but this has not been formally decided. He thought we had some opportunity with the WA peach/ nec deal?suggested we call on the northern divisions where we had a breakeven or advantage in freight. Including National in-store radio we are offering Kroger a $100,000 promotion program to support the NW Cherry crop.