Call: 5
Costco plans full support for the NW cherry program. They will be depending on suppliers to switch them from CA to the NW. All of the NW suppliers will be directing the CA sales deal as well. NWCG will support Costco with in-store demos as well as an industry story for the Costco Connection. Costco is interesed in high graphic cartons and is working with their suppliers to accomplish this and improve the overall display at store level.
Charlene Taylor will be buying all the cherries this year. She will get help from the CA office during the cherry season and will switch to the NW when the suppliers tell her it is time. She is also buying all the exotic fruit items for Costco including all products from Hawaii, all apples, etc. Costco wants to get suppliers into high graphic boxes and encouraged us to support this program. They plan to push Rainiers and will demo Rainiers and dark sweets. They would like to know all foreign promotions that are available - UK, Korea, Mexico, Japan, Taiwan. David is looking into supplying them with a story for the Costco Connection.