Met with Joe Battaglia at his offices in Western Beef.   Briefed him on the timing of the upcoming season and encouraged him to start promoting early. He said he would start promoting as soon as we are ready, and continue all the way through the season. I explained that I had to adjust the Intent slightly, and he said that he understood. Look for good support from this account. He always builds large entrance displays when cherries are in season and he realizes the value that cherries bring to his program.