Account Call

Representative
Fruit
Call date
External note

Met with Wayne Kovacs, Produce Director, Garrett Sebor, Senior Associate Merchandiser, and Omar Figueroa, Retail Field Manager. Last year, Wayne ran four ads, and he’s committed to do more than that this year. We spoke about the health benefits of cherries, and he will again include health benefits in his print ad. Last year we also offered him a sales & display contest Intent and he did not follow through. They are a co-op with 350 stores so it’s a little difficult for him to run a contest, but he said if we wanted to offer the promotion to him again that he would see if he was able to set it up this year.  I did offer it to him.