Met with Alexa Conciatori at her office.  Allegiance has been a good supporter, taking full advantage of bonus, opportunities, and sales contests. Alexa confirmed that they plan to provide the same kind of support this season. Mentioned to  in particular about the importance of promoting the health, benefits of cherries, and how research has shown that when   are reminded of the health benefits, they tend to buy more cherries. She plans to put health benefits in all her ads, and also use the point of sale material, emphasizing the health.