Big Y agrees to run a sales contest for NW Cherries at store level from late June to late July of 2024, designed to reward the stores with the best year over year (YOY) results. Stores will be encouraged to build and maintain entrance displays to take advantage of the impulse cherry buyer and the 3 stores with the best YOY results will be rewarded $1,000, $750 and $500 respectively. Payment will be in the form of Visa Gift Cards, made to the Big Y Produce Office for distribution to the winners. Big Y agrees to share the YOY results with NWC.