Rep Call

Representative
Fruit
Call date
External note

Visited with Keith Frosceno, the cherry buyer from Big Y.  Keith is optimistic about having a good cherry year, and planning to promote throughout the season.  He was reminded about the health benefits and encouraged to add a health statement to his ads.  Big Y also plans to do a sales contest this year.  They wanted to do one last year, but were concerned about supplies so they skipped it last year.  Keith mentioned that they deal with Stemilt and, since they have a good supply of late cherries, he hopes to be able to promote late into the season.  He does plan to advertise late, and asked about more support for late season ads.