Rep Call

Representative
Fruit
Call date
External note

Met with Anthony Savino, Assistant Category Manager and Tim Nadeau, Cherry Buyer at Hannaford.  They said that they felt their movement was limited last season because of price and were pleased to hear that we are looking at a bigger, and hopefully more promotable crop this year.  We talked about increased costs of production and shipping, and how the costs at retail have also gone up, leading to what they felt was a price that somewhat limited their movement.  They do plan to promote this year, however.  In addition to traditional print ads, we talked about digital opportunities with promotion in their website. They presently sell about 7% of their produce on the website. They also made me aware of an opportunity in their print ad.  We are able to buy a block on the produce page of their print ad, and within limitations, we would have the ability to use that block for our own creative messaging.  Anthony will be sending me information on costs and how to proceed on digital and block advertising, and I will follow up when I receive that information to see if we want to participate.