Account Call

Representative
Call date
Status
COMPLETED
External note

Met with Ryan Johnson, the cherry manager at BJ's Wholesale.  Ryan said that the lead time on the print ad is too far out for us to catch, and cherries are too price sensitive to put in a piece like that.  I asked about support for an end aisle display and he said that unfortunately, they have cherries slotted in the long wall (56') and he cannot direct them to be moved.  He did say that individual club stores do have discretion and many move them to the refrigerated end cap.  He also is not authorized to put cherries at an entrance because of perishability and price.  He did mention that much of his business is now digital and he said that they do have a promotion where you can click on a link on their website in produce and go to a video about the promoted product.  He said that he did believe that we had time for a placement in there and he will have their digital people contact me and I will follow up when I get that info.