Western Beef agrees to run a sales contest for NW Cherries at store level from mid June to mid July of 2020, designed to reward the stores with the best year over year (YOY) results. Stores will be encouraged to build and maintain entrance displays to take advantage of the impulse cherry buyer and the 3 stores with the best YOY results will be awarded $500, $350 and $150 respectively. Payment will be in the form of Visa gift cards, made to the Western Beef Produce Office for distribution to their winners. Western Beef agrees to share the YOY results with NWC.