I had a very good meeting with Ricardo Carbonell today that lasted near 45 minutes.  He just got back from vacation last week and was in very good spirits.  As time passes Ricardo is starting to see the value of Cherries for his departments.  They are up to 34 stores now.  He said that he knew that he only ran NW Cherries 2 times last year in the ads.  He plans on doing more this year.  He was very interested in the bonuses he could earn this year by mentioning the health and/or freezing messages.  He did not realize how much he could earn extra until I explained it to him in a little more detail.  He took the time to even write it down in his computer next to our logo so he would not forget once he starts advertising.  He took on a helper last year, Glenda Amadour, who is proving to be a big help to him.  He was so swamped with everything in the past and she now helps give him more free time to put into planning promotions and really think about ways to improve Sedano's bottom line.  A great meeting!!