account call

Representative
Fruit
Call date
Status
COMPLETED
External note

Had a great meeting with Nicole Hulstein and her team.  They were full of questions which I feel were answered to their satisfaction and more.  Nicole is new to the role of Produce category manager but has lots of experience in the produce industry.  Before I met with her I had heard many positive remarks about her professionalism and the way she carries out business.  She is more than capable to handle this important position with Food Lion.  We met for close to an hour and touched base on many subjects such as timing, options that were available to him, pos that they could get from the Commission and other things.  I have never seen them more receptive and wanting to use the material we have to offer them.  They are taking the attitude like many retailers this year that if they miss a few weeks up front they will tack them on to August sales and promote.   It was one of the best meetings I have ever had with Food Lion and one of the best I have had this year with all of my accounts.

Internal note

Nicole was very very receptive about the NW Cherry contest and being able to send 5 Food Lion people to the Northwest to see how the NW can deliver the freshest Cherries possible.  This goes along with the freshness theme that the stores are currently using.  She is going to check with bosses and powers to be if they will be able to do so and will hopefully have an answer for me at the end of the week.  If it was up to her and her team, they would give it the thumbs up and jump on board immediately.  In fact, they were very very excited about it.  Will keep you posted as it develops.