Account Call

Representative
Fruit
Call date
External note

Met with Brian Gibbons at his office.  Highland Park stores are all upscale and they specialize in exceptional service and quality.  They understand the value of the typical cherry customer and advertise every week to encourage that customer back into the store,  I look for good support from them throughout the season this year.  Brian also uses a pretty good volume of organics.  He was wondering if we ever considered an incentive to advertising organics as part of our Intent.  Also will use some cots and prunes.  They saw a 60% increase in customer activity durning the Stop and Shop strike and are optimistic they can keep some of those customers coming back.

Internal note

If we are interested, they are willing to build secondary displays in the store and track the difference in movement.  Only 5 stores so it could be managed well.