Fay Davis has been away from the office because of health problems and his duties have been taken over by Kevin Brouillard who I met at his office.  Fay has been difficult to connect with and Kevin seems more accessible and more willing to try new things.  They are very active in social media and would like to work with us to enhance the cherry presence in their social media.  They also are now doing considerable in store radio and are interested in that as well.  They are only 7 stores but Kevin seems as though he really wants to make an impact.  He asked if there was anything he could do to increase what we offer him and I told him that the best way to do that was to take 100% advantage of all we offer.  He committed to doing all the ads to maximize his participation, which has not been done in the past.  Last year, they only earned $810, which I mentioned to Kevin.  If they do maximize participation this season, I may ask for a little more for next year.  I don't think it would take much.