Digital Marketing Program - to include website promotion, FB contest with Reasor's gift card giveaway, video, recipe post, etc. Will also include nutrition/education posts on RD FB page with additional giveaway. At least 4 different mentions throughout the season that include the NW Cherry logo and/or call out "Northwest Cherries". Funds could be allocated to boosting the post for maximized reach and awareness. Will receive complete analytics at season end.