Chris unable to meet at last minute; did call with him and Pete to discuss upcoming season. Are opening new stores and will have 112 by mid-summer. Will switch to NW supplies as soon as available, but good to hear California volumes will be up. Emphasized need to promote early as June will offer strong opportunities for "new sales". Unsure how long we'll go in August. Also pursue Rainier sales. Asked about increased acreage - would more supplies lower price? That's his shoppers' objection - hesitant to advertise. Make it "exclusive" - highlight taste and flavor. Plus limited season - buy now.