Had a Teams meeting with JR today and discuss the season review and the new season expectations. Publix has accepted the "NEW" dangler with some reception to our marketing plan. I have once again visited the opportunity to have the RD's to support cherry in the nutritional  side of the marketing as a component to the custom POS execution. JR was candid regarding there plans and was looking at starting California early to mid May depending on quality and availability.  We will be shipping our POS to arrive by June 15th so they have the POS in each warehouse in a timely manner and not get there too early. The plan is to start ads for the Fathers Day period to kick off the season!