Met with Robert Fredricks via a Teams call to discuss the crop and current California situation. Winn Dixie has gone thru a transformation of many store reduction of which ALDI has now consumed many stores. The store count for Winn Dixie is now in the more manageable range of  160 -175 range compared to the past of 400 + stores.  Robert has a 2week drop dead timing for ads so it can give him the ability to react to the market and pricing.  He use's  L&M as his supplier thru C&S to maximize their volume I will be doing a store visit's in June/July to survey the store level merchandising and display activity. RJ is interested in "late crop" for additional support. Winn Dixie has been expanding there market share by supplying the Amazon customers service in the entire state of Florida as their goto marketer of grocery store products.