Had a meeting today with Barry Paul, Produce Director and Stephanie Fell, who will have responsibility for cherries. During my meeting, when we were talking about the grower sustainability issue, they suggested that if we could produce a small video or two featuring growers, showing them at work, perhaps harvesting video from last year, and even views of the packing house, it would help to enforce the amount of effort and cost that goes in to producing this bag of cherries that ultimately ends up on the retail shelf. It wouldn’t have to necessarily be very sophisticated, and could probably be done in house with a smart phone. If they had something like that available, they would be glad to put it on their Facebook page and emphasize the significance of the grower. It occurs to me that someone like Stew Leonard, who I’m going to visit next week could also perhaps use something like that. You may recall that they asked for a video last year, but I think needed it on a thumb drive. Can’t exactly remember. Also, I think that Food Bazaar could do something with that as well. 

 

If you think you can come up with something, Shaws would certainly like to take it and run with it.

 

In addition, Shaws also mentioned that they have Influencers at the stores that interact with the customers telling them about product and sharing recipes. They said that anything that we have that we could share with them, they certainly felt that they could use in their Influencers program.