Account Call
Met with Walter Franklin cherry CM he goes by Aaron for the first time. He's been with Harris Teeter they have just move the categories around. We had a good meeting and expect them to performa as well if not better than last season which was very good as they maxed out there intent @102% of which was accomplished by Chris Snyder who previously was responsible for cherry category and is far better than in the past years.
Last season Karin Huminack Sr. Director of Produce requested to have the our tri-fold cherry health brochures placed in every pharmacy department and we will do this as well, along with utilizing our POS.
Aaron has been in the cherry category before and is familiar with the execution of advertising and merchandising. He also is responsible of inserting the logos and messaging the of health and knows what to do. This should once again be a supportive year from Harris Teeter.